2. Project Timeline

<aside> 💡 Duration

Total Duration: 4 Weeks

• Week 1: Research and ideation (user research, competitor analysis, mood boards).
• Week 2: Wireframing, UX planning, and initial prototype.
• Week 3: UI design, testing, and stakeholder feedback.
• Week 4: Revisions, final touches, and deployment </aside>

3. The goal

<aside> 💡 Goal

To create a visually stunning and highly functional website that enhances Studio McGee’s online presence, engages potential clients, and drives business inquiries. The design needed to reflect the brand’s sophistication while ensuring ease of navigation and high performance across devices.

</aside>

4. Target user roles

<aside> 💡 USer roles

• Homeowners: Seeking professional interior design services for renovations or new projects.
• Real Estate Professionals: Looking for partnerships for property styling.
• Design Enthusiasts: Interested in home styling inspiration and tips.
• Potential Clients: Exploring services and portfolio to evaluate working with the brand. </aside>

5. The challenge

<aside> 💡 Challenges

• Translating Studio McGee’s distinctive brand identity into a cohesive online experience.
• Creating a responsive design that performs flawlessly on all devices.
• Balancing aesthetics with functionality to retain user engagement.
• Designing a smooth navigation structure for an extensive portfolio of projects. </aside>

6. User research

<aside> 💡 User research

Conducted surveys and interviews with:

• Potential users: Homeowners and design enthusiasts to identify their needs and expectations.
• Existing customers: Gathered insights into user pain points and suggestions for improvement.

Findings:

• Users prioritize clear navigation and high-quality visuals.
• Most visitors seek inspiration and detailed service descriptio </aside>

7. Competitor analysis

<aside> 💡 Analysis

Analyzed websites of top interior design brands focusing on:

• Design layouts and functionality.
• Call-to-action placements and visual hierarchy.
• User engagement through blogs or portfolio sections.

Key insights:

• Competitors effectively use large visuals and interactive design elements to captivate users.
• Many lack clear service descriptions or intuitive navigation, providing an opportunity for differentiation.

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